Business Renaissance

It's not about what you do – it's more about how you do it.

Most businesses make the simple mistake of using the following decision making processes;

'We don't have enough sales – let's get a marketing strategy!'
'The bank says I need a financial plan – I'll get our accountant to knock one up!'
'I need a strategy to cut costs – we'll start by reducing staff!'

We believe that your business's Functional Strategy is so interlinked that you should view it as a spiders web. We all know from our childhood that if you touch a spider's web, no matter where the spider is, it feels the reverberations as they travel to every point of the web. Just like your Functional Strategy – changes to any of your individual strategies are felt across the whole business.

IIt's amazing how many company owners feel they are in the wrong business or have lost track of the business they thought they were in.

Whilst hindsight is a magnificent attribute realising you are in the wrong business may not be as bad as it sounds. The preparation of a Business Strategy, not for the bank manager or the accountant but for YOURSELF is a must.

It should also be a live strategy regularly reviewed to cope with changes that happen every day in your business.

Whilst you may feel you spend most of your time at the bottom of the pyramid, climbing to the top two or three times a year is good exercise.

And don't forget the Functional Strategy is only to win the skirmish. It's the Business Strategy which wins the war and proves the Enterprise Strategy